{"id":9911,"date":"2019-04-09T16:22:37","date_gmt":"2019-04-09T21:22:37","guid":{"rendered":"https:\/\/niubox.legal\/uso-de-redes-sociales-en-el-mundo-legal\/"},"modified":"2019-04-09T16:22:37","modified_gmt":"2019-04-09T21:22:37","slug":"uso-de-redes-sociales-en-el-mundo-legal","status":"publish","type":"post","link":"https:\/\/niubox.legal\/en\/uso-de-redes-sociales-en-el-mundo-legal\/","title":{"rendered":"Uso de redes sociales en el mundo legal"},"content":{"rendered":"\n

Oscar Montezuma, Director de Niubox<\/strong><\/p>\n\n\n\n

Las redes sociales y los medios digitales llegaron para quedarse. En el \u00faltimo a\u00f1o hemos venido analizando de forma emp\u00edrica el uso profesional que se les da en el mundo legal peruano e internacional y veo, por un lado, que cada vez hay m\u00e1s abogados us\u00e1ndolas (lo cual es bueno). Esto se ve tanto a nivel de firmas de abogados como abogados individuales potenciando su marca personal. Sin embargo notamos tambi\u00e9n que, en general, los usos que se les dan son a\u00fan bastante limitados y suelen estar restringidos al anuncio de logros o reconocimientos, publicaci\u00f3n de art\u00edculos, informes o newsletters (incluso en el mismo formato en que son enviados por mail) y asistencias a eventos o conferencias. Hay poca generaci\u00f3n de contenidos adecuados a este medio y de “engagement”. Por otro lado muchos abogados solemos asociar una fuerte presencia online a que “te esta yendo bien” porque “te ven siempre en redes” (\u00bf?). Entendemos las redes sociales como un espacio donde el marketing y la publicidad son importantes pero hay algo m\u00e1s que no estamos viendo los abogados. <\/p>\n\n\n\n

Esta utilizaci\u00f3n de redes sociales por abogados en nuestro medio se resume en dos caracter\u00edsticas: (i) mucho “autobombo” y poco “engagement” (cuando la comunicaci\u00f3n digital esta m\u00e1s cerca de lo segundo que lo primero) y (ii) en otros casos extrema timidez y cautela. Adicional a ello existen consideraciones \u00e9ticas que debemos tener en cuenta en el uso de este medio. Surgen preguntas como \u00bfpuedo estar afectando el secreto profesional al publicar sobre un tema?\u00bfc\u00f3mo debe ser mi interacci\u00f3n con autoridades o jueces por este medio?\u00bfc\u00f3mo atender los conflictos de inter\u00e9s?\u00bfdeben tener las firmas de abogados pol\u00edticas de uso de redes sociales por parte de sus equipos? En esta nota que publicamos hace 4 a\u00f1os<\/a> comentamos sobre un estudio de la IBA sobre el tema que incluye la participaci\u00f3n del CAL as\u00ed como unos lineamientos de la NY Bar Association que nos pueden orientar. Nuestra conclusi\u00f3n: nuestra presencia digital no es m\u00e1s una opci\u00f3n, tenemos que estar presentes, pero hay formas de optimizarla promoviendo verdadero “engagement” y por otro lado siguiendo las normas \u00e9ticas que rigen la profesi\u00f3n. <\/p>\n\n\n\n

<\/p>\n\n\n\n

Niubox es una firma de servicios legales, consultor\u00eda en asuntos p\u00fablicos y regulatorios e innovaci\u00f3n legal. <\/em>Conoce nuestros servicios en Per\u00fa y Ecuador: <\/em><\/a>tecnolog\u00eda y negocios digitales, \u202finnovaci\u00f3n legal y legaltech, protecci\u00f3n de datos personales y ciberseguridad, asuntos p\u00fablicos y regulatorios, transformaci\u00f3n digital, digitraining, telecomunicaciones y competencia, consumidor y propiedad intelectual.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Las redes sociales y los medios digitales llegaron para quedarse. Hay un auge en el mercado legal en el uso de redes sociales sin embargo notamos tambi\u00e9n que, en general, los usos que se les dan son a\u00fan bastante limitados.<\/p>\n","protected":false},"author":1,"featured_media":4264,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[132],"tags":[149,181],"class_list":["post-9911","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovacion-legal-y-legaltech-en","tag-abogados-en","tag-marketinglegal-en"],"yoast_head":"\nUso de redes sociales en el mundo legal - Niubox<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/niubox.legal\/en\/uso-de-redes-sociales-en-el-mundo-legal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Uso de redes sociales en el mundo legal - Niubox\" \/>\n<meta property=\"og:description\" content=\"Las redes sociales y los medios digitales llegaron para quedarse. Hay un auge en el mercado legal en el uso de redes sociales sin embargo notamos tambi\u00e9n que, en general, los usos que se les dan son a\u00fan bastante limitados.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/niubox.legal\/en\/uso-de-redes-sociales-en-el-mundo-legal\/\" \/>\n<meta property=\"og:site_name\" content=\"Niubox\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Niuboxlegal\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-09T21:22:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/niubox.legal\/wp-content\/uploads\/2024\/02\/Niubox_web.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"648\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Niubox\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@niuboxlegal\" \/>\n<meta name=\"twitter:site\" content=\"@niuboxlegal\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Niubox\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/niubox.legal\\\/en\\\/uso-de-redes-sociales-en-el-mundo-legal\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/niubox.legal\\\/en\\\/uso-de-redes-sociales-en-el-mundo-legal\\\/\"},\"author\":{\"name\":\"Niubox\",\"@id\":\"https:\\\/\\\/niubox.legal\\\/en\\\/#\\\/schema\\\/person\\\/0530c22e32ab9a57a3da1065acf87b9a\"},\"headline\":\"Uso de redes sociales en el mundo legal\",\"datePublished\":\"2019-04-09T21:22:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/niubox.legal\\\/en\\\/uso-de-redes-sociales-en-el-mundo-legal\\\/\"},\"wordCount\":453,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/niubox.legal\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/niubox.legal\\\/en\\\/uso-de-redes-sociales-en-el-mundo-legal\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/niubox.legal\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/Recurso-9redes-sociales-1.png\",\"keywords\":[\"abogados\",\"marketinglegal\"],\"articleSection\":[\"Innovaci\u00f3n legal y legaltech\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/niubox.legal\\\/en\\\/uso-de-redes-sociales-en-el-mundo-legal\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/niubox.legal\\\/en\\\/uso-de-redes-sociales-en-el-mundo-legal\\\/\",\"url\":\"https:\\\/\\\/niubox.legal\\\/en\\\/uso-de-redes-sociales-en-el-mundo-legal\\\/\",\"name\":\"Uso de redes sociales en el mundo legal - 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